I created a collaboration between John Deere and Victoria Secreta collaboration between John Deere and Victoria’s Secret—two brands with vastly different audiences. Additionally, Victoria’s Secret’s original founder envisioned the brand as a space where men could comfortably learn about and purchase women’s undergarments, whether for their spouses or as single fathers. This vision inspired the pop-up event I created as part of the collaboration. In addition to branding and product development, I designed a pop-up experience that not only showcased the collection but also educated visitors on different types of women’s undergarments and proper fitting techniques.