I collaborated with a team of six, competing against 13 other teams, to design the winning campaign, which included the year's theme 'Spaces We Belong,' messaging, branding, visuals (featuring six key chairs linked to significant events in the civil rights movement that promoted equality), and supporting collateral for distribution at events. In my role, I not only contributed to the design but also helped delegate tasks, keep the team on track with deadlines, and ensured we stayed within the strict budget by coordinating with local printers. After winning the campaign, my team and I worked closely with the committee throughout the year, culminating in the campaign's launch in January 2025, which reached over 70,000 students across Arizona.