I redesigned the packaging for Traditional Medicinals “Nighty Night Extra" tea based on extensive research, which I compiled into a well-designed research book. This book documented my analysis of the brand, its competitors, and how my findings informed strategic design decisions for the packaging. My goal was to create packaging that felt more aligned with a nighttime and sleep-focused aesthetic while emphasizing the brand’s commitment to high-quality, natural ingredients that have long been used in herbal remedies. I also aimed to enhance the clarity of key elements, such as the primary herbal ingredients and brewing instructions, to improve the customer experience.